Premier Chicago Salon Education: Master Color & Balayage Classes at Arsova

Unparalleled Salon Education support that continuously challenges hairdressers to the highest technical levels. Our 4400 sqft facility allows us to host education events with all major brands. We also have a dedicated Hair Academy area in our salon.

At Arsova, our commitment to excellence goes beyond the chair. We are proud to be a dedicated center for Chicago Salon Education, hosting masterclasses and professional workshops for stylists across the Midwest. Led by celebrity guest stylists and our team of award-winning master colorists, our events covers everything from the foundational science of color theory to advanced European hand-painting techniques like Balayage. Investing in education at Arsova means learning the precise methods that have earned us the reputation as a leading authority in the Chicago beauty industry.

International educator and visionary artist Amelia Jane — founder of Milly The Space, Molly Vie, and Amelia Jane Education — has become a defining force in the evolution of modern blonding.

In this immersive and collaborative educational experience, you’ll have the opportunity to learn directly from Amelia as she shares her world-renowned approach to creating luminous, multidimensional blondes. Her focus on luxurious, long-lasting, statement colour reimagines the boundaries of hair artistry — marrying precision with creativity and commercial appeal.

Throughout the session, Amelia will unveil her signature techniques for achieving flawless, timeless, and wearable hair; mastering effortlessly undone styling; and capturing authentic, on-trend content that amplifies engagement and strengthens your digital presence. Designed for professionals seeking to refine their craft and elevate their brand, this experience blends technical mastery with creative inspiration — empowering you to create hair that feels as modern as it is iconic, you will learn the craft of nailing that enviable, head turning blonde through Amelia’s specialised artistry.

Welcome to The Brunette Agenda, a modern masterclass designed for the woman who doesn’t just show up — she owns the room.

Curated with the language of modern brunettes: through a Whisper — rich, dimensional tones that speak before she even says a word; or a Shout — statement placements that demands your attention.

In this masterclass, you’ll learn how to lift, tone, and place perfectly using the You will learn the Dvcolour methods of “Whisper. Speak. Shout.” — brunette colouring techniques that gives you full control over tone, depth, and visual impact.

DAY ONE — LOOK & LEARN
You’ll see real-time problem solving, full formulation transparency, and step-by-step application techniques. This is about understanding the why, not just copying the how. Attendees will also receive premium goodie bags featuring products from O&M, Virtue Labs, Matsui, and additional brand partners.
DAY TWO — HANDS-ON INTENSIVE (Optional, Limited Capacity)
Day two is for stylists who want guided implementation and direct feedback.
Each attendee must bring a model that fits the corrective or dimensional brunette criteria discussed and demonstrated on Day One. Model suitability is essential to ensure you can execute the techniques properly.

Subtle & Seamless An expanded look & learn experience for stylists seeking clarity, depth, and confidence behind the chair.

A seamless color transformation can feel intimidating — especially when you’re trying to maintain brightness, dimension, and softness without going too dark, muddy, or brassy. In this class, we dive into not only what to do, but why, so you can confidently customize every client based on their desired inspiration, undertone, maintenance preferences, and personal style.

This year’s expanded format gives us the space to go deeper into formulation, technique, social media & branding, and client-specific customization. You’ll watch a full transformation in real time with detailed explanation, guided breakdowns, and space to ask questions throughout — including how to transition a traditional “foil highlight” client into a softer, more modern lived-in color approach.