For the past 90 years salon professionals from all over the United States gather once a year to be apart of the American Beauty Show, held right here in Chicago. This is a weekend event held at the McCormick Place that offers education classes and tons shopping on the exhibit floors. Celebrity platform artists show us their techniques with hundreds of models walking runways and getting makeovers. This is a show that we never miss.
At Arsova Salon we take our education seriously and always expect the best from our professionals. The American Beauty Show houses the latest in color trends, styling tools, cutting techniques and of course education. You can bet that we were there shopping the floors and gathering as much information as possible to share with our stylists and clients.
We are grateful for this year as there are so many new and exciting trends that we have never before seen or even imagined. Some of these changes may be just a slight change in color chemistry or a huge change in technique, either way Arsova Salon is ready to embrace the new and celebrate change. Cheers!
ABS Beauty Show images are copyrighted by Photographer Paul M Weltlich, to see full album from American Beauty Show click here.
